BUILDING THE BEST ADVERTISING FOR YOUR AUDIENCE

  • DIRECTION FIRST. SHOT LISTS BUILT INTENTIONALLY. CREATIVE PRODUCED TO MATCH POSITIONING.

  • CAPTIONS, DISCOVERABILITY, AND COMMUNITY MANAGEMENT EXECUTED WITH DISCIPLINE.

  • TOP ORGANIC PERFORMERS IDENTIFIED USING DEMAND SIGNALS, NOT VANITY METRICS.

    THOSE ASSETS ARE REBUILT FOR CONVERSION. CLEARER HOOKS. CLEARER VALUE. CLEAR CTA.

  • SEGMENTED CAMPAIGNS, CLEAN STRUCTURE, AND SIMPLE TESTS THAT ISOLATE WHAT DRIVES RESULTS. RESULTS REVIEWED MONTHLY. SCALE WHAT IS PROFITABLE. FIX ONE VARIABLE AT A TIME.

Using your audience as a sounding board for what works and what doesn’t in an ad is an extremely efficient way of testing an asset before it gets funded for ads.

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The Upgrade
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What it creates